who can be the good designer

In recent years, have the dream become a designer is specially very popular, there are many people crowd here learn design, do the design, the designer everywhere, and also many design school emerged, but what the designer exactly doing, have how many person can real called up as designer?

if the fashionable modern people has potential be a great designer?
If the people who has lot of brains can be designer?
If the people who must from good institution will be a good designer?
Let’s take a short sight see how the William Bernbach saying.
William Bernbach, who is perhaps the widely respected, admired and quoted adman of the 20th century. In 1999, Advertising Age ranked him the number one spot of the top 100 people in Advertising. Such honorary is just one of the many accolades that he received for his illustrious careers and his posthumous influences.：
Personally I think that can be divided into three stages in general:



1)Operator: Understand a few design software, has ability moves the picture and knows where need to put the picture, present Singapore Majority Advertisement Company have many such designer, the reputation is resounding, but is only actually a software operator.
2)Second, design worker: Starts to have a point of esthetic consciousness and the viewpoint, understood profits from other people good design element, links up into to own design.
3)Designer: Has realized certain altitude esthetically, not only can absorb good things from other people into the work also be able to mix with own
Individual element, enable the product to have its unique style and the vitality.


ok! If you already were a designer, if often run into the circumstance of" power failure", face the customer's item indecisive, do not know how to getting start can not find the way of design thinking, if have the above-mentioned symptom, we call it design thought " lack nutrition "
Designer: Has realized certain altitude esthetically, not only can absorb good things from other people into the work also be able to mix with own
Individual element, enable the product to have its unique style and the vitality.


Why? That is we did not connect the design with the life. We always heard the words says" the design comes from the life", I think that this words is very much philosophy, it is meaningful.
Think of those good design works, that are all originate from the designer observe and realize towards real live with great attention. So only the designers who really know the life then have the chance to experience with real life with details and analyze it.
Each design elements comes from personally experience and constantly observe.


It is the sight of a designer also very important, a businessman has said: If you have one sight of the town, you can do business of the whole town, if you have one sight of the state, you can have the business of whole state, if you have the sight of the world, you may do the business of the whole world, the standpoint of the inside what is also can measure the designer, if you have the top-grade sight, you can do the top-grade design, if you have the second-grade sight, you can make the second-grade design only, if you only have the third-grade sight, you can make the third-grade design only".