Talk about text design

The text is the important part of human culture constituent. Regardless of in any kind of visual media, the text and the picture are the two big integrant parts. The text arrange directly effects its page layout and visual transmission. Therefore, the text design strengthens the visual transmission effect, enhances the design skill level, It can make difference; also bring the layout design esthetic value, It Is important of design constitution technology.

In modern design the computer becomes the main tool, which dominating the design field. So lot of text design work largely taken over by computer (in many design software a large number of fonts which were ready installed).But the design work will finally shows to humanity not to the computer, thus, if something involves human's thought computer may not a good substitute at all, for example creativity, esthetic and so on.
Now I will discuss with u several points in graphic design about text, these should be the work which the human brain does, the computer is unable to replace.
The principle of text design
These all are my individual viewpoint, perhaps not perfect, for reference only
　　 1) readable: I think this is very basic principle that shouldn’t ignore anytime, the function of text inside the ad is going to say something to the public, transmits author's intention and some other information in the visual way to the populace, to achieve this goal must consider the text readable and u have clear represent the whole advertisement what it is, and should avoid complication and disorder. Make people easy to understand easy to recognize. Do not just design for design, had forgotten the design primary purpose was getting better. It is more effective transmission author's intention, expression subject and conception。
　
2)Character: The text design has to obey the style of the work. It can't escape from the whole style of work, should be avoid conflict to the whole design, otherwise, will break the design totally. In general, the text character can is divided into following several kinds
(1) Dignified and beautiful style
(2) Strength simple and direct style
(3) Solemn impressive-looking style
(4) Happy and delight style
(5) Traditional style
(6) Marvelous and special style

3)The pleasant impression on the vision

In the graphic design of vision communication, the text design is one of the main factor of the appearance, have the function of information of transmission, as a result it must have the pleasant impression on the sense of vision, can give person with feeling beautifully.

4)Innovation:
According to the topic, highlight text style, create special color, and can express the design intention clearly. While design in the process, study the word characteristic, modify continuously, can create the text with new character, make the appearance and stylizes be able to match aesthetic.


I am not expert, these are my individual viewpoints, also referenced with some article on the internet, and however I think it useful.